The quality of care for mother and baby around the time of birth provided in health facilities reflects the selection of health care interventions offered, the available physical infrastructure, human resources, knowledge, skills and capacity to deal with pregnancy and childbirth — normal physiological, social and cultural processes, but prone to complications that may require prompt life-saving interventions. Research shows that it is necessary to go beyond maximizing coverage of essential interventions to accelerate reductions in maternal mortality and severe morbidity. Additionally evidence illustrates the complex interplay of experiences of mistreatment or support impacting women’s childbirth experiences and outcomes. The WHO quality of care vision sees a future where “Every mother and newborn receives quality care throughout pregnancy, childbirth and postnatal period”. This vision is in alignment with two complementary global action agendas conceptualized by WHO and partners in 2013-14 – “Strategies toward Ending Preventable Maternal Mortality (EPMM)” and “Every Newborn Action Plan (ENAP)”. It is articulated at a critical time when the global community is developing the new Global Strategy for Women’s, Children’s and Adolescents’ Health (2016-2030) for the post-2015 Sustainable Development Goal era.